For many parents in our program, PJ Library remains the only touch point to Jewish life and culture. Every month we send parents a newsletter with resources, tips, and educational information to keep them involved and engaged with Jewish holidays and culture and PJ Library.
What was great about this project was I only had a few requirements. Otherwise I had full control over the design:
This was one of the first emails I completely redesigned after PJ Library went through a re-brand. I wanted to make sure our brand colors were strongly featured. I tried a few background color options. In the end, we decided to stick with our primary “PJ Library Blue” to keep the strong associations.
I’d like to start A/B testing this email a bit more, as I’ve been using the same layout for a while. Now that our subscribers are used to seeing this email, I can start optimizing even more for engagement.