Like, I really, really love their services. So when they send out emails, I pay attention. It also helps when you know and like the people in charge of creating the emails.
In the fall of 2020 (which feels like a long time ago but isn’t!?), Litmus launched a newly redesigned version of their Litmus Weekly, and I’ve looked forward to it each week ever since.
What I love about it: Personality!!
In this new iteration, Litmus takes the personality up a notch. Each email is written by a different person from the email or content team, so you’re getting a different perspective each week.
Easy to scan, easy to click
Another thing I love is how each link is quickly summarized in bullet points with the actionable words linked. Nary a “click here” to be seen!
Tweets from the Community
Lastly (or if you’re my 4 year old, “evenly”), Litmus Weekly always includes a tweet from someone in the #emailgeeks community. I adore this idea, because it’s always fun to see if I missed a good tweet, or be surprised by seeing my own! Litmus loves to lift up the community, and it shows.